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OUR BLOG

Tracing the Victorinox lineage

2016-06-28

Founded in 1884, Victorinox is a global company that stands for quality, functionality, innovation and iconic design. The company got its current name following the death of Karl Elsener’s mother. He chose her first name Victoria as the brand name and merged it with "inox" (ab. for acier inoxydable, the French term for stainless steel) and registered the emblem with the cross and shield as a trademark. Today it is registered as a trademark in over 120 countries.

Since it was established over 130 years ago, Victorinox’s consistent focus has been on tradition, quality and innovation. The philosophy of the family company is based on solid values that ensure continuous growth.

In India, the brand is making its presence felt with its watches, cutleries, Swiss Army knives, and travel gears. Products by Victorinox can now be purchased on gutereise.in.

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